President and principal architect William E. Gould, AIA, founded the firm in 1996. Artik is a full-service architecture firm committed to producing great educational environments. Artik’s multiple partner firm focuses on balancing artistic creativity with technical excellence to create functional, economical projects with the highest quality of design. With these thoughts in mind, we have consciously developed a practice that allows us to focus on just a few clients in order to provide the highest level of communication and service. Our staff specializes in educational architecture and over 80% of our work is for public K-12 and Community College Districts in Northern California.


  • Planning/Programming
  • Site Planning
  • Interior Design
  • Schematic Design
  • Design Development
  • Bid Phase Implementation
  • Construction Administration
  • Project Close-Out
  • Contract Documents
  • Photography
  • Printing/Distribution
  • Art in Architecture
  • Rendering
  • Models



Mr. Gould has worked almost exclusively in the field of K-12 educational facility design for over 20 years. During that time he has worked on a large range of projects from modular relocations to new ground up schools. He has specialized in educational and community focused projects ranging from new buildings and additions to modernizations, renovations and relocatables. Over the past several years, Mr. Gould has developed the concept of Art in Architecture into a wide range of public and private projects with an emphasis on user participation and project team collaboration.


Mr. Hochroth has over 20 years of experience in a wide range of public and educational projects from K-12 to community college and university work. His professional experience includes working with the San Jose Redevelopment Agency, giving him a unique understanding of the issues and concerns of institutional clients. He has for the past several years directed a studio of up to 20 architects focused on public and educational work ranging from private elementary schools to the San Jose International Airport. He has personally focused on Education, and has participated in the Community College Facilities Coalition and Society for College and University Planning.